Unilever Associate Consumer Market Insights Manager - Performance Marketing in Englewood Cliffs, New Jersey
Background & Purpose of the Job
As one of the largest consumer packaged goods manufacturers, Unilever spends billions of dollars in media investment around the world. It goes without saying that it is fundamental for the business to understand the impact of these media campaigns and extract learnings that will drive continuous improvement in the media planning processes. But beyond the campaigns of the present, we must also be thinking about the campaigns of tomorrow. We must investigate new and emerging media platforms to understand the role they play within the entire media mix and how they deliver against brand measures and return on investment (ROI). Furthermore, in this digital age, media is increasingly fragmented and complicated by the integration of data into media. Data driven media/marketing is here to stay, and the Connect Center of Excellence at Unilever is here to help marketers make sense of how they can deploy data driven marketing to its fullest to drive impact for their businesses.
At Unilever, driving actionable insights around all things media is the goal for the Connect Center of Excellence. Within this vital subset of our Consumer Market Insights (CMI) group, we are looking for a Connector to be embedded within the U.S. Hair category team, identifying the impact and performance of Hair’s media investments to help drive growth, while providing expertise to the Hair team for future campaign success.
Who You Are & What You’ll Do
You’re a media lover:who has a strong passion for all things media, particularly focused on digital platforms and digital trends.
You’re a data guru:who can take complex media data and distill it for learnings and action.
You’re a story teller:who can help others see the possibilities by leveraging various data sources to craft one clear story that provokes action.
You’re a dot connector:who will develop true partnerships and work collaboratively with various teams and functions to drive projects and nurture ideas from concept through execution phases.
•Be responsible for leading and driving the Hair agenda within CMI for the U.S. as an expert on “all things media.” This means identifying the impact and performance of Hair’s media investments to help drive growth and providing expertise to the Hair team for future campaign success.
•Partner with the market Media team, Media Agency, and CMI Category Brand Partner Interfaces (BPIs) and CMI Country and Customer Development teams and the marketing engagement team on key business objectives/needs related to media investment and media best practices with particular focus on digital.
•Lead in-market tracking and optimizations for market specific campaigns (in partnership with our internal People Data Center (PDC) and external media agencies) to identify and determine what has/hasn’t worked and embed these insights into future campaign planning:
oPartner with Analytics to understand ROI drivers of the market/category
oPartner with the media agency to understand campaign/brand performance/drivers
oPartner with the PDC to understand campaign-related social listening and marry with Media Key Performance Indicator (KPI) data.
•Embed the Hair category consumer journey insights into the media planning process and assist Hair category BPIs with insights into their brand’s media target audience.
•Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
•Be responsible for building and developing relationships within the global-wide Connect team and across key business partners within Media and CMI.
What You’ll Need To Succeed
•Bachelor’s degree required, Master’s degree preferred
•Personal passion for media with particular focus on digital channels and trends
•Background on data, data analytics and data-driven marketing with appreciation for research and research methods
•Strong project management skills
•Ability to manage multiple projects in a fast-paced environment with acute ability to prioritize
•Good stakeholder engagement and management skills with the ability to comfortably engage and build working relationships with senior leaders
•Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal
•Experience in working with data (analysis and interpretation) and translating data into insights that are then driven into business processes
•Comfortable working and reporting into a virtual and global team
•Media, media insights or media research experience strongly preferred
What We Can Offer You
Culture for Growth|Top Notch Employee Health & Well Being Benefits|Every Voice Matters|Global Reach|Life at Unilever|Careers with Purpose|World Class Career Development Programs|Check Out Our Space|Focus On Sustainability
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please seeEEO is the Law.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
Primary Location: United States-New Jersey-Englewood Cliffs-Englewood Cliffs -700 Sylvan
Shift: Day Job
Unposting Date: Dec-01-2018
Req ID: 18000FXA